Social Media Strategy

Responsive vs. Mobile Website: Which Is Right for Your Business?

Last year mobile search volume surpassed desktop query volume according to BIA/Kelsey data just released in May 2015.  On April 21st Google changed their local search algorithms for searches from mobile devices to demote or exclude your website from the search results if it isn’t “mobile friendly“.  It is clear that mobile devices are changing the requirements of how you are found in search and the technology used to present your message and brand to visitors.

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Online Visibility, Get Found With Local Search In Kansas City

Top local search results in Kansas City, are the desire of every business in town.  With only a few spots on the first page of Google and only seven spots on the search map for businesses in your industry, only those businesses that put in the work over time will receive a share of that organic local search traffic.  There is no silver bullet or quick way to the top that lasts, just old fashioned hard work, knowledge and consistency.

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What we really want from social media, more leads!

In this article I will focus on LinkedIn because it is the most natural platform for business-to-business prospecting, as well as having a personality more like a business-networking club rather than a social media platform.  Members of LinkedIn are there to conduct business, read about business and find new business opportunities.  I have been using LinkedIn for prospecting since I joined the network in 2005.

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WordPress Security is Serious Business

There are so many poorly implemented websites, not just WordPress, that are not properly hardened for security when originally built. Proper website maintenance should also include keeping up to date with your websites security. With the amazing growth of WordPress as a website platform comes the pitfall of being a target of hackers because of the large number of unsecured sites.

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Google Actually “Likes” Professional SEO

You might have the impression that Google doesn’t like marketers to optimize their websites for search engine optimization.  To the contrary Google actually likes true professional SEO, those that don’t game the system but make their sites optimal for the search engines and ultimately the site visitors.

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